Digital mobility – the Engine of Smart Economy
The diversity of term ‘mobility’ reflects in the fact that it is used in at least three contexts. The most frequent one lies in transport industry where this term defines the phenomenon and means of traveling. Social mobility indicates the change in living standards of a group of people relative to society. Digital mobility highlights the transformation of businesses and lifestyles by adopting digital technologies.
However, there is a mutual characteristic between each of these perspectives – the association with smartphones. Mobility in digital world is the driving force behind the overwhelming success of smartphones. The interdependency between mobiles and mobility is growing rapidly.
Dissecting the Concept of Digital Mobility
The large-scale development and low production costs enable companies to offer affordable smartphone prices to majority of the world’s population. There is limitless potential for business with the availability of a device with mostly shared features to such a huge consumer-base.
Although mobile apps offer a range of options for smartphone users, yet the applications offering on-demand services are most notable while considering smart cities. On-demand industry is primarily concerned with delivering services at the time and place of customer’s choice. Contrarily, the traditional business models require are usually inflexible towards facilitating customers with such privileges.
Digital mobility brings remarkable opportunities in developing a knowledge-based sustainable economy. The world is not only able to reduce the reliance on natural resources but eliminate the requirement of massive workforce too.
Many people demonstrate apprehension regarding the reduction in jobs once the mobility-triggered smart cities kick-off. In essence, smart cities are going to create more jobs with varying nature of work as compared to the conventional employment models.
Besides, governments and corporations will have substantially lesser expenditure due to the reduction in operational cost. The lower costs will allow the administrations to give base income to every individual.
Sustainable Urbanization with Mobility
The primary factor driving digital mobility is the remarkable rate of urbanization. More than 80% of North America and Europe has urbanized while research forecasts more inclination in the upcoming decade. Africa and Asia are also following the suit with 40% and 47% urbanized regions respectively – an increase of 20 percentage points as compared to the year 1950.
As cities are expanding at the expense of declining rural regions, the demand for mobility is increasing. Research on global population rise depicts as many as 17 cities having a population exceeding 10 million people. Scores of other cities will join the 10 million club in the next decade. Thus, the connected, autonomous and shared components are inevitable in cities of future.
How can digital mobility and consequent smart cities be the appropriate response to urbanization? The answer lies in a number of counter questions.
1. Why would the consumers waste time on routine activities when smart technologies can assist in performing them?
2. What motivation remains for the businesspersons to carry the same conventional approaches when technology optimizes operations as well as reduces time?
3. Why would the urban administrations refrain from going to put strict regulations on conventional businesses to make ways for far more sustainable smart technologies?
One would rarely find a plausible answer to these questions. These points indicate that the adoption of digital mobility technology is becoming inevitable for both established companies and startups.
Mobility-Driven Corporate Sector
The digitization of records might be an occurrence of only a couple of decades back, but this phenomenon is already an innovation of distant past. The most commendable innovation is the portability and remote access of information with smartphones.
The incorporation of digital mobility is not an event. Instead, it is an evolutionary process. As smart technologies continue to grow, the companies are gaining more confidence while using them. Some noteworthy examples include utilization of autonomous vehicles for transportation. The organizations have been testing the autonomous features for years before implementing them.
Imagine the reduction in road and pedestrian traffic when mini-drones will replace the current delivery systems. The people in the smart cities will rarely need to move out since robots will perform anything for them. None of this text forecasts distant future. Instead, it projects the changes happening in the upcoming five years.
To implement a drastic change in such a small span, both the corporate sector and end users require quick on-demand services. For this reason, the current era depicts boom in on-demand businesses. Despite a small innovation cycle, the digital mobility will keep on transforming the businesses for quite some time.
The only reasonable alternative is quantum computing which will bring unparalleled speed to computation and massive storage space in small devices. However, QC will take at least a couple of decades for large-scale commercialization. Thus, the on-demand economy driven by digital mobility will flourish to an unimaginable extent.
Emergence of Gig Economy
One significant consequence of digital mobility is the emergence of gig economy. The people will no longer be employed for full-day paid jobs in smart cities. Instead, many temporary jobs will replace full-time employment.
A notable example is the on-demand taxi service. The applications like Uber and Lyft employ on part-time basis where the employee has flexibility to work on one’s chosen time period. In essence, the employees are independent contractors. Research unveils that 40% of all employees in the US will be independent workers by the end of 2020.
Gig economy flourishes in regions where potential clients can quickly connect with short-term employers. This quick connection requires availability of communication medium which connects the most relevant people.
Lead the Change from Front
Enabling digital mobility at large-scale is essential to develop smart cities. Smart devices are only a collection of medium. The actual driving force of mobility is the third-party applications. The on-demand economy is all set to grab the major share of global business in less than two years. A decade afterwards, digital mobility will be unavoidable for any business as the traditional models will cease to exist.
Contact us anytime to explore more about business opportunities in the current era of digital mobility.