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bike sharing app

Micromobility – the future of smart urban mobility

The consumer-centric era of today has completely revolutionized the traditional norms of running business operations. With digitization making headways into many diverse fields, enterprises are considering business automation, combined with AI to implement more consumer-oriented strategies.

The rising problems with mobility in urban cities have been a hassle for quite some time now. The congested roads, traffic bottlenecks, and long waiting hours are a nightmare for commuters. Therefore, modern micromobility strategies are emerging as the perfect remedy for these turbulent traffic problems.

The micromobility industry continues to evolve, making it accessible and popular among the masses.

What is Micromobility?

Micromobility is a category of transportation, commonly used to define travel options for short distances. It includes vehicles that are micro, light-weight, and convenient to handle. Micromobility vehicle designs navigate among urban traffic and still weigh less than 1200lbs. An exact definition does not exist for micromobility but for a travel solution to qualify as one; it must provide:

  1. A motor
  2. A primary utility use

Shared usage is the primary feature of micromobility systems. Countless bike-sharing services are available that either use docking stations as the pick-up and drop-off points for bikes or use a bike-sharing app to present an easier dockless option.

Why and where is micromobility used?

With cities expanding rapidly, there is massive population growth and a general shift in demographics. According to an estimate, the total number of cities with more than 10 million residents will go up from the current figure of 31 to about 43 by the year 2030. This implies that in the next 10 years; 65% of the world’s population will be living in the cities.

Bike Sharing Business solutions can resolve several everyday traffic issues like:

  1. Reducing the number of cars on the road.
  2. Reducing the pollution levels which will decrease the adverse effects it has on the environment.
  3. Providing an easy, effective means of transportation for shorter trips.

How is dock-less and electric mobility effective?

Not everyone lives within a convenient walking distance of a bus-stop or a transit station. This causes congestion during rush hours. It also causes parking problems and increased auto-emissions.

This is where dock-less and electric mobility comes in handy. With a simple bike-sharing app; a consumer can reach the destination fairly quicker, saving valuable time which is otherwise lost in traffic jams. Since 2017, numerous start-ups across the globe have been competing to win a chunk of the micromobility market. These companies have emerged by providing massive fleets of dock-less bikes and e-scooters, attracting several customers because of their easy-to-use policy:

  1. Users download the app and pay for their ride digitally.
  2. They then grab the nearest available bike or e-scooter.
  3. Once the ride is complete, they leave the scooter near their destination point.

Since the year 2010, 207 million trips have been taken on shared bikes and e-scooters. 84 million micromobility trips were taken in the year 2018 alone and out of these approximately 39 million trips were on e-scooters and dockless bikes. This figure is almost double what was recorded in the year 2017.

There has been an enormous influx of companies and solution providers in the market to set-up a bike-sharing app. But the leaders in the bike-sharing app development market have undoubtedly been The ODTAP solutions. They offer to grow your business through a customized, on-demand mobility platform. ODTap solutions fulfill all business needs and manage a complete set of business operations. Business management is done through an effective admin panel that illustrates the complete range of your business operations.

How is micromobility beneficial?

Being eco-friendly, micromobility is considered to be the future of transportation. It is gaining popularity among the masses as more people are seen riding e-bikes and e-scooters.

Let’s look at some of the benefits of the micromobility industry:

  1. Sustainable Transport: Micro mobility deals with vehicles that do not go beyond the speed range of 15miles/hour, covering distances within a 5-mile radius. The e-scooters and shared bikes employ clean energy sourced from rechargeable batteries. Going green helps fight climate changes, reduce the carbon footprint from the environment and decrease auto emissions. As per data received from Denver and Portland; the scooter and e-bike programs take off thousands of car trips off the road per day.
  2. Affordable: Mass transportation options are expensive as compared to shared bikes and scooters. Micro mobility solutions are affordable therefore, they are being adopted rapidly by a wide array of demographics.
  3. Convenient: Using a shared e-scooter or e-bike is not only the least expensive mode of travel but it is simple as well. Commuters do not have to worry about finding a parking slot and paying for it. They can, instead, travel to their destination, tension-free.
  4. Economic boost: Economies of shared micromobility are massively in the favor of industry participants. It is easier for start-up companies to scale up their micromobility assets as compared to the car-based sharing options. A car is worth a thousand dollars whereas an e-bike is almost in the range of $350-$400. ODTap can help you grow and reap the benefits of this booming industry by taking care of your business needs with the on-demand bike-sharing app development feature.

What are the challenges faced by the micromobility world?

The world has witnessed exponential growth in the micromobility market but still, there are several challenges faced by the industry which hinder the adoption of such mobility systems. Issues such as city infrastructure, unfavorable weather conditions, poor regulation, citywide bans and restrictions, the health of the hardware, and vandalism.

  1. Limited infrastructure: If the city has been designed in a way that lacks separate lanes for bikes and bicycles; the adoption of micromobility solutions becomes a problem as well as a safety hazard for both the consumers and the general public. This is the prime reason why micromobility is yet to make a mark in unplanned regions such as Africa and India.
  2. Inadequate regulation: The concept of dockless bikes and scooters is quite a novel idea. Despite having several consumers, most cities do not have proper rules and regulations in place for these programs. This inadequacy leaves the governments and city administration at a loss to figure out how to manage the sudden massive influx of bikes and scooters.
  3. Vandalism: For many new micromobility companies; a big issue has been the stealing of bikes and scooters. Larger companies are well equipped to deal with stolen and damaged hardware but for start-ups and smaller companies; this can be quite a setback.
  4. Challenging weather conditions: Riding a bike is not an easy task in extreme weather conditions. Therefore, the concept of scooters and e-bikes is not a great idea for cities that experience harsh climatic conditions.
  5. Asset regulation: Companies need a range of hardware to operate efficiently. Heavy investment is needed for the flawless operation of shared bikes and scooters. This is why many micromobility companies find it hard to keep their assets up to the mark. Consumers usually have to try many bikes before they get a functional one.

Traffic problems of urban cities have forced them into finding a practical solution. Traffic bottlenecks and congestions produce delays and long waiting hours on the road. Micromobility systems are the future of transportation. It has gained popularity as an alternative to the conventional transport structure.

An increased number of investors are willing to pour in massive amounts of capital into this industry. If you are a start-up venturing into the micromobility world, ODTap is your best bet. They can design an on-demand bike-sharing app for you to manage your business operations. Contact us and let us help you grow and succeed.

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